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If you wanted to get an idea of how popular a website is, one of the most well-known ways to check for that is to find out the “Web Alexa” of the website.
Owned by Amazon.com, Alexa is a web analytics company that provides web traffic data and other marketing metrics based on information it picks up from around the web via various toolbars and web browser extensions.
Although Alexa runs a number of services and has even been involved in some notable projects in the past (like providing a database that served as the basis for the creation of the Wayback Machine), its most noted service or tool is “Alexa Rank.”
Now, “Alexa Ranking” is a metric that ranks websites in the order of their popularity. It is a global ranking system that utilizes web traffic data to create a list of the most popular websites on the Internet in relation to usage.
This list does not contain ALL the domain names in the world, but it does contain millions of them. The only reason a domain name may not be included (usually automatically) in Rank in Alexa is if it is not popular enough in terms of the number of people visiting or using it.
According to Alexa, this ranking is based on “how well a website [is doing] relative to all other sites on the web over the last 3 months.”
As for how Web Alexa websites, the more popular a website is, the lower its ranking. Yes, it is normal! This means that the website that ranks “1” on Alexa is the most visited as opposed to one that ranks at “100,000” for example.
Let's bring this back home:
Our tool, Alexa Rank Checker (by Small SEO Tools) helps you easily check the Rank Alexa of any website on the Internet. We've built the tool to be reliable, which means you can trust it to deliver accurate and understandable results plucked directly from Alexa’s web engines.
We will talk more about Alexa Checker by Small SEO Tools much later, but to help you make the best use of the data our tool presents, let's first see how Alexa Ranking works and why you even need to check it in the first place.
According to Alexa.com, “The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach).”
This is to say that the ranking is calculated using a proprietary methodology that combines a site's estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months. Alexa mines it data from millions of users around the web who uses a toolbar provided by the company.
The Alexa toolbar is available through browser extensions on Chrome, Firefox, and Internet Explorer, as well as through the Alexa’s website.
For Alexa to be able to get these statistics, users must install the Alexa toolbar on their browser.
Given that it is not EVERY single Internet user (ever) that installs and uses the toolbar, most people tend to not weigh Alexa Rank very heavily. Alexa itself even admits that “Alexa's traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all internet users.”
However, the data Alexa provides can help you in most cases to have a “general” idea of how popular a website is, hence the reason it is still considered useful. But then, why check for such data? What do you need it for? Let's discuss that next.
Like Alexa puts it, you get to know “how well a website is doing relative to all other sites on the web over the last 3 months.”
Here are four key things you can do with the data from Alexa Rank:
Now that you know what to do with the data from Alexa Rank, let's talk about actually checking your Alexa Rank (with Alexa Analytics by Small SEO Tools, of course).
There are a handful of Alexa site rankings out on the market. Alexa.com even allows you to check its rankings of websites directly on its site via a dedicated page.
So why then should you use this particular Alexa web rank checker by Small SEO Tools? What is it that makes our tool different and unique from other similar ones out there?
Well, first off it is the fact that our tool is built with the latest, most sophisticated technology necessary for delivering the most accurate results you can trust.
Plus, it is the easiest to use (we've analyzed other tools and none of them makes it this easy).
But not just that: you can check the Alexa Rank of multiple websites (up to 5) at one go with our Alexa Analyzer, for completely FREE.
Typically, you don't get this with most other Alexa Rank checkers out there. You also don't get to analyze multiple websites on the Alexa.com website itself.
Checking the Alexa Rank of multiple sites at the same time allows you to compare and contrast, which goes back to the marketing benefits of checking Alexa rankings.
Additionally, we developed this tool using a unique algorithm that carefully analyzes the URL that the user provides to deliver results FAST. Our developers have made sure that everything is tested and in order so that we can give you dependable results.